Digital Marketing
Strategic Campaigns Built for Industrial Buyers
The way industrial companies find suppliers has fundamentally changed. Before your prospect ever picks up the phone, they’ve already researched options online, compared capabilities, read reviews and formed opinions about which companies they’ll contact.
If you’re not showing up in those early research stages, you’re not making the shortlist.
BIC Marketing helps you dominate online visibility in your market, connect with high-intent buyers and generate qualified leads that turn into revenue.
Our Approach:
Data-Driven, Industry-Focused
We’re not a generic digital agency applying the same playbook to every client. We specialize in industrial marketing, and we understand that selling to plant managers, engineers and procurement professionals requires different strategies than B2C marketing or even other B2B sectors.
The BIC Team is here to help you leverage:
The long, complex sales cycles typical in industrial markets
The technical language and concerns of your buyers
The multiple stakeholders involved in purchase decisions
The trade shows, publications, and online communities where your audience spends time
The search terms and questions prospects use when researching solutions
This industry knowledge informs every strategy we develop and every campaign we execute.
Our Services
Search & Generative Engine Optimization (SEO/GEO)
Get Found When It Matters Most
When a plant manager searches for “refinery scaffolding contractor Houston” or “industrial valve repair Gulf Coast,” your company should appear in the top results. SEO/GEO ensures you’re visible when prospects are actively looking for your services.
Our SEO/GEO services include:
- Comprehensive website audit and optimization
- Keyword research focused on industrial buyer intent
- On-page optimization (content, metadata, structure)
- Technical SEO (site speed, mobile optimization, indexing)
- Local SEO for market dominance
- Content development targeting key search terms
- Link building from relevant industry sources
- Ongoing monitoring and adjustment
Results you can expect:
- Higher rankings for your target keywords
- Increased organic website traffic
- More qualified leads from search
- Better conversion rates from SEO traffic
Paid Search Advertising (PPC)
Capture Demand
as It Happens
Paid search puts your company at the top of search results instantly. When someone searches for your services, your ad appears above organic results, driving immediate traffic and leads.
Our PPC services include:
- Google Ads campaign setup and management
- Bing Ads for additional reach
- Keyword strategy and bid management
- Ad copywriting and A/B testing
- Landing page optimization
- Conversion tracking and attribution
- Geographic targeting for your service area
- Budget management and optimization
- Detailed reporting and ROI analysis
Why our PPC works:
- We focus on high-intent keywords that drive qualified leads
- Negative keyword lists prevent wasted spend
- Continuous optimization improves cost per lead
- Landing pages designed for industrial buyers
- Call tracking shows which keywords drive phone calls
Display Advertising & Retargeting
Stay Top of Mind Throughout the Buying Journey
Most prospects don’t convert on their first visit. Display advertising and retargeting keep your brand visible as they research and compare options.
Site Retargeting:
When someone visits your website but doesn’t convert, site retargeting shows them your ads as they browse other websites. This reminds them of your company and brings them back to complete the action.
Search Retargeting:
Reach prospects based on their recent search behavior. If they’ve searched for services you provide, your display ads appear even if they haven’t visited your site yet.
Geo-Fencing:
Target decision-makers at specific physical locations:
- Industry trade shows and conferences
- Competitor facilities
- Industrial parks and refinery corridors
- Association meetings and events
When prospects enter these geo-fenced areas, they’re added to your advertising audience and see your ads for up to 30 days.
Streaming TV, Video & Audio Advertising
Reach Your Audience Beyond Traditional Channels
Decision-makers are cutting the cord and streaming content. Streaming advertising puts your brand on platforms like Hulu, ESPN, Discovery, Paramount and Spotify — reaching prospects where they’re already watching and listening.
Benefits of streaming advertising:
- Precision targeting by demographics, interests, location
- Premium ad placements on trusted platforms
- Non-skippable ads ensure your message is seen
- Track completions and engagement
- Combine with other digital tactics for multi-touchpoint campaigns
Social Media Marketing
Build Authority Where Your Audience Gathers
LinkedIn, Facebook, YouTube and other social media can be very effective industrial marketing channels if managed properly, your prospects are there researching services and products, following industry trends and engaging with content.
Our social media services:
- LinkedIn company page optimization and management
- Targeted LinkedIn advertising to decision-makers by title, company, industry
- Facebook advertising for brand awareness
- YouTube video marketing and advertising
- Content creation and posting schedule
- Community engagement and response management
- Performance analytics and reporting
LinkedIn is particularly powerful for B2B industrial marketing:
- Target by job title, seniority, company size, industry, location
- Sponsored content appears in decision-makers’ feeds
- InMail campaigns reach prospects directly
- Company page builds credibility and showcases expertise
Email Marketing
Direct Access to Decision-Makers
Email remains one of the highest-ROI marketing channels. Strategic email campaigns keep you connected with prospects and customers, nurture leads over time, and drive conversions.
Our email marketing services:
- Email list development and management
- Campaign strategy and segmentation
- Email design and copywriting
- Automated drip campaigns
- Newsletter development
- A/B testing for optimization
- Deliverability monitoring
- Performance tracking and reporting
Effective email campaigns:
- Stay compliant with CAN-SPAM regulations
- Segment audiences for relevant messaging
- Provide value, not just sales pitches
- Include clear calls to action
- Track opens, clicks, and conversions
Content Marketing
Educate, Inform, and Establish Authority
Content marketing positions your company as a trusted industry expert. When prospects find your helpful content during research, you build credibility and stay top of mind.
Content types we create:
- Native Ads in Industry Report newsletter
- Single Sponsor Newsletters with just your content
- Blog posts and articles
- Technical white papers
- Case studies
- How-to guides
- Video content
- Infographics
- Webinars
- Podcasts
Content strategy:
- Keyword-driven topics that attract search traffic
- Answers to common prospect questions
- Demonstrations of expertise and capabilities
- Stories of successful projects and satisfied customers
- Distribution across your website, social media, email, and paid channels
Website Design & Development
Your 24/7 Salesperson
Your website is often the first impression prospects have of your company. A professional, user-friendly, mobile-optimized site builds credibility and converts visitors into leads.
Our web services:
- Custom website design
- Mobile-responsive development
- Content management systems (WordPress, etc.)
- E-commerce integration
- Lead capture forms and calls-to-action
- Fast loading speeds and technical optimization
- Security and hosting
- Ongoing maintenance and updates
A great industrial website:
- Clearly communicates what you do and who you serve
- Showcases capabilities, projects, and credentials
- Makes it easy for prospects to contact you
- Loads quickly on all devices
- Ranks well in search results
- Builds trust and credibility
Data-Driven Reporting & Optimization
Know Exactly What’s Working
Every campaign includes comprehensive reporting that shows:
- Website traffic and sources
- Keyword rankings and search visibility
- Ad performance (impressions, clicks, conversions)
- Cost per lead and cost per acquisition
- ROI and return on ad spend (ROAS)
- Lead quality and conversion rates
We don’t just report numbers. We provide insights and recommendations. Monthly reviews identify what’s working, what’s not, and how to improve results going forward.
Why Choose BIC Marketing?
Industry Expertise
We understand industrial buyers and the energy market. Our strategies reflect decades of experience serving companies in the sector.
Integrated Approach
Digital marketing works best when combined with traditional channels. We coordinate digital campaigns with BIC Magazine advertising and events for maximum impact.
Transparent Pricing
No hidden fees or surprise charges. We provide clear rates and show you exactly where your budget is going.
Responsive Team
Based in Kemah, Texas, BIC team members are accessible for meetings, calls, and in-person consultations in the Gulf Coast and throughout the U.S. You’ll work with real people who know your business.
Proven Results
Our clients see measurable improvements in website traffic, lead generation, and sales. We have case studies and references available upon request.