BIC Marketing
Your Growth. Our Expertise. Real Results.
For over 40 years, BIC Alliance has been the energy industry’s trusted partner, connecting people in business and industry for the betterment of all. Now, BIC Marketing brings that same commitment to your overall marketing success.
The industrial landscape is more competitive than ever. Your customers are searching online, comparing options and making decisions before they ever pick up the phone. We help you show up where it matters most.
Your Partner in Industrial Marketing
BIC Marketing is built on four decades of deep industry knowledge and trusted relationships across the United States energy sector with a focus on the concentration of facilities in the Gulf Coast. BIC is not just another digital marketing agency. We understand your customers, your challenges, and what it takes to generate actionable leads in the oil & gas, petrochemical, and related energy and industrial markets.
Your customers and prospects consume media across multiple channels. BIC ensures your message reaches them at every touchpoint, from their first search to their final decision.
How We Help
Digital Marketing
BIC designs strategic campaigns customized for each client, designed to maximize exposure and generate leads from the target audience. Data-driven strategies put you in front of decision-makers at the time they are actively searching for your solutions. Let BIC design a campaign with high-ROI assets, such as SEO, paid search, social media, streaming advertising and much more.
Advertising
BIC Magazine is the most recognized publication in the energy sector. Reach over 100,000 energy industry professionals through print and digital editorial, advertising and thought leadership opportunities, website banners, newsletter placements, lead gen content marketing, webinars and video marketing that amplify your brand across our established platforms and beyond.
Events
Premier face-to-face networking at The PRIME Expo & Conference, BIC Crawfish Boil, BIC Fish Fry and industry partner events where you can connect directly with prospects and customers.
Targeted Readership
BIC’s audience encompasses U.S. energy industry companies across:
Downstream: Refining, Chemical, Petrochemical, Hydrogen, Renewables
Midstream: Pipeline, Terminals, Transportation, LNG
Upstream: Oil & Gas Exploration
Power Generation & Utilities
Industrial Contractors, Services & Products
Key titles include:
Plant Managers, Department Managers, Operations, Executives
Maintenance, Construction & Projects
Purchasing & Procurement
Health, Safety & Environmental, Sustainability, Security
Engineering
HR, Training
What Our Clients Say
Jobs
The O&G sector supports 10.8 million jobs, direct and indirect
Wages
The O&G economy pays $909 billion in employee wages and compensation
Refining
The U.S. Gulf Coast accounts for roughly 55% of total U.S. refining capacity
Exporter
In the last decade, the U.S. energy industry reduced import dependence by more than 60%, transforming the nation from a net importer to major exporter of refined products and gas
About the
Energy Industry:
Did You Know?
Affordable
Affordable energy reduces household costs, fuels job creation, and strengthens economic mobility, helping lift families out of poverty while driving growth across the entire economy
Oil & Gas
The oil and gas sector supports nearly $1.8 trillion, or 7.6% of the U.S. GDP
Royalties
Federal, state, and local governments collect royalties, severance taxes, property taxes, and corporate taxes tied to oil and gas production
Diplomacy
As U.S. reliance on foreign crude has declined, greater autonomy in global diplomacy has grown