About BIC Marketing
Four Decades of Connecting People in Industry
BIC Marketing is the marketing division of BIC Alliance, an organization that has been serving the energy and industrial sector since 1984. Founded by Earl Heard with a simple but powerful mission: To connect people in business and industry with one another for the betterment of all. BIC Alliance has grown into a trusted network of services that support companies across the oil and gas, petrochemical, energy and related industrial markets.
Today, that mission continues through integrated marketing solutions that combine traditional industry relationships with cutting-edge digital strategies.
The BIC Alliance Family
When you work with BIC Marketing, you’re tapping into an entire ecosystem of services designed specifically to reach the energy sector:
BIC Magazine
The most recognized publication in the energy industry, BIC Magazine reaches over 100,000 readers across U.S. refineries, chemical plants, terminals and industrial facilities. For over 40 years, BIC Magazine has been the go-to source for industry news, technical content, safety innovations and thought leadership. Our print and digital platforms provide unmatched visibility among decision-makers in operations, maintenance, engineering and executive leadership.
BIC Marketing
Full-service digital marketing services tailored to industrial buyers. From SEO/GEO and paid search to retargeting, social media and streaming advertising, we help companies reach decision-makers at every stage of the buying journey. Our team combines industry expertise with data-driven strategies to generate quality leads and measurable ROI.
BIC Recruiting
Specialized recruitment services connecting Gulf Coast companies with skilled professionals in operations, maintenance, safety, engineering and technical roles. BIC Recruiting understands the unique talent challenges facing the energy sector and maintains deep relationships with both active and passive candidates across the region.
IVS
IVS specializes in the recapitalization and/or sale of people-intensive industrial service businesses. IVS principals have built relationships with over 250 qualified private equity and strategic buyers that are searching for industrial service businesses working in the refining and petrochemical, construction, tanks and terminals, power, oil and gas and marine sectors. Since inception, the principals of IVS Investment Banking have completed 20 investment banking transactions worth over $420 million in transactional value.
Why BIC Marketing Is Different
We Know Your Industry
We’re not a generic marketing agency trying to learn your business. We’ve been embedded in the energy and industrial sector for over 40 years. We know your customers, understand the buying cycles and speak the language of plant managers, engineers and procurement professionals.
Integrated Solutions That Work Together
Your advertising campaigns can drive traffic to your recruiting efforts. Your safety achievements can be showcased in editorial coverage. Your digital marketing reinforces your print presence. All BIC Alliance services are designed to amplify each other, creating a multiplier effect that standalone tactics can’t achieve.
We're Your Growth Partner, Not Just a Vendor
Our relationships with clients span years, even decades. We invest in understanding your business objectives and align our strategies to support your long-term growth. Whether you start with one service or leverage the full BIC ecosystem, we’re committed to your success.
Local Team, National Reach
Our headquarters in Kemah, Texas, puts us at the heart of the Gulf Coast industrial corridor. We’re attending the same industry events, networking with the same associations and serving the same markets you are. Our reach extends across the U.S. through our digital platforms and national distribution.
Our Approach
Understand your Goals
We start by listening. What are you trying to achieve? Who are your ideal customers? What has worked in the past, and what has not? Every engagement begins with understanding your unique challenges and opportunities.
Develop a Custom Strategy
We don’t believe in one-size-fits-all marketing packages. Based on your goals, budget and market position, we develop a tailored strategy that combines the right mix of services to achieve your objectives.
Execute with Excellence
Our experienced team handles implementation across all channels, from campaign setup and creative development to content creation and media placement. You get dedicated support without the overhead of hiring multiple specialists.
Measure and Optimize
Data drives our decisions. We track performance across all campaigns, provide transparent reporting and continuously optimize based on what’s working. You’ll always know where your marketing dollars are going and what results they’re generating.
Scale What Works
As we identify winning strategies, we help you scale investment in the channels and tactics delivering the best return. Our goal is sustainable, profitable growth, not just activity.
Our Commitment
BIC Marketing operates with the same values that have guided BIC Alliance for over four decades:
Integrity
We’re honest about what will work and what won’t. We partner with our clients to evaluate results and recommend changes to campaigns to improve performance.
Industry Expertise
We stay current on trends, technologies and best practices in both marketing and the energy sector. Our team attends industry conferences, maintains certifications and continuously learns.
Responsiveness
When you reach out, you’ll get a real person who knows your account. We return calls, answer questions and address concerns promptly.
Results
At the end of the day, marketing exists to drive business growth. We measure our success by the leads we generate, the visibility we create and the ROI we deliver for your company.